LeEco sells record phones in 2 seconds and creates 3 industry records!
New Delhi/Bangalore, Feb 2 2016 : 70,000 Le1s sold out in 2 seconds! A groundbreaking flash sale record just achieved by multinational internet technology giant LeEco on February 2nd at 1200 hours on Flipkart. Prior to the flash sale, the registration number had reached a record high of 605,000. These are new benchmarks created by any mobile brand in India thanks to the brand’s international stature , attractive price and amazing features.
The history LeEco just created is about three incredible records. The largest number of phones sold out in a single flash sale, the shortest ever time for sale of such a large number of phones, and the highest presale registration number. These are groundbreaking records made ever by any mobile brand in India thanks to the LeEco’s international stature, the very attractive price and amazing features.
LeEco’s launch was much awaited by many in the country and even credited by media as “LeEco Phenomenon” thanks to the company’s constant innovations and market disruptive policies. The company officially entered India on January 20th by holding one of the largest launch events in the country attended by over 1,000 guests, including high profile industry top honchos and media.
As part of the launch LeEco introduced two SuperPhones, Le Max and Le 1s – the latter popularly referred to as “flagship killer”, expected to capture a significant share of the massive middle-class market with its attractive price and superb specifications. Consumer response has validated the popularity of Le1S. Within 24 hours of the launch event, the registration for Le 1s exceeded 1 lakh, and in 5 days, moved upto more than 3 lakhs and within 10 days soared to more than 5.3 lakhs on Flipkart, and the final pre-sale registration number touched an astounding 605,000, setting a string of new records in the industry.
“I am so proud of our achievement and the magic number of 70,000 in just 2 seconds which has never before been achieved by any other smartphone brand. I am so grateful for the trust consumers have vested in us and I am sure they’ll have a great experience in using our products,” said Atul Jain, COO, Smart Electronics Business, LeEco India.
And those who could not buy a Le 1s at the Feb 2 flash sale, there is good news – the next flash sale for Le1s on Flipkart is on Feb 9th. Registrations will commence at 18.00 hours on Feb 2nd. Since there will be no roll -over of existing registrations, whoever registered earlier but could not buy, would need to register afresh.