Game of Thrones: ASUS all fired up to fight for the throne

Asus’s ZenFone 3 series, which
was announced at Computex 2016 in Taiwan this May, will be launched in India
at the company’s annual Z3NVOLUTION event to be held in New Delhi. Asus has
already sent invites to the media for the launch event, which is expected to be
presided by its CEO, Jerry Shen.
So far,
Asus has introduced five smartphones under the ZenFone 3 family – the ZenFone
3, ZenFone 3 Deluxe, ZenFone 3 Ultra, ZenFone 3 Laser, and ZenFone 3
Max. Whether you are in the market for a budget smartphone, a phablet, or
a multimedia-friendly handset, the ZenFone 3 series has something for everyone.
If you’re looking for a
feature-packed smartphone that’s easy on the pocket, you can opt for the
ZenFone 3 with its 5.5 inch Full HD IPS LCD display, octa-core Snapdragon 625
processor, and a 3,000mAh battery. The ZenFone 3 doesn’t disappoint on the
camera front either, with a 16MP camera on the back and an 8MP front facing
shooter, and is available in 3GB RAM/32GB storage and 4GB RAM/64GB options.
Next up is the Zenfone 3
Deluxe, the flagship model in the ZenFone 3 series, with premium features
including a metal unibody, a 5.7-inch Full HD Super AMOLED display, Gorilla
Glass 4 protection, Snapdragon 820 processor, a rear fingerprint sensor, and a
3000mAh battery. Sony’s new IMX318 23MP camera on the back and a front 8MP
camera ensure that the Zenfone 3 Deluxe delivers an excellent performance in
the photography department. The handset is available in 64/128/256GB storage
options with either 4GB or 6GB of RAM, depending upon the model you choose.
There is also a variant that is expected to feature the Snapdragon 821
processor, but that is unlikely to be available any time soon.
Phablet lovers will especially
find the behemoth Zenfone 3 Ultra appealing thanks to its 6.8-inch IPS display
with Gorilla Glass 4 protection and a Snapdragon 652 processor housed inside,
supported by either 3GB or 4GB of RAM and 32/64/128GB storage, depending upon
the model. The Zenfone 3 Ultra also features the same IMX318 23MP rear camera
from Sony and packs a whopping 4600mAh battery with QuickCharge 3.0 Technology.

On the
other hand, the ZenFone 3 Laser sports a 5.5-inch full-HD display, an octa-core
processor paired with 4GB RAM/32GB of on-board storage, a fingerprint scanner,
and a 13-megapixel ‘PixelMaster’ rear camera, while the ZenFone 3 Max comes
with a 5.2-inch full-HD IPS LCD display, fingerprint scanner, 4100mAh battery,
and 3GBRAM/32GB option.
In terms of pricing, the
ZenFone 3 starts at $249 (about Rs. 16,800) and the ZenFone 3 Deluxe sells for
$499 (about Rs. 33,600), while the ZenFone 3 Ultra is priced at $479 (about Rs.
32,200). Asus hasn’t mentioned which particular models from the ZenFone 3
family will be launched in India, but the Zenfone 3 and Zenfone 3 Deluxe seem
to be the most likely candidates.
We’ll
be keeping track of the Z3NVOLUTION event and have for you all the details
about pricing and availability of Asus’ ZenFone 3 series, so stay tuned.

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